So how did it begin?
When I was younger, it was a weekly tradition to have my mum apply coconut oil to my hair. It was my favourite ritual, and I was always so excited to feel my soft silky hair once she'd run it through the strand of my hair. My Mum would massage the oil into my scalp, leave the oil to soak and settle. Hours later, she'd tell me to shower and rinse, I'd emerge from the shower running my fingers through my renewed soft silky hair. It wasn't always perfect, trust me on that! There'd be times that the oil would cling to the strands and maybe I'd struggle to get it out. Thinking about it now all I remember is smiling and the smell of my soft, beautiful hair.
Migrating to the U.K. at the age of three had changed my perspective – it didn't even occur until I'd reached my early adolescence that perhaps my weekly ritual was a unique part of my upbringing. That mine and my mums' little tradition was something special that actually existed only between her and me.
As I got older, the realisation hit me. Why not share this secret? And that’s how Aenika: Haircare was born. Using traditional and naturally sourced ingredients, Aenika: Haircare aims to expose that chemically loaded products weren't necessary to achieve healthy hair. Aenika: Haircare is for the individual who values authenticity, simplicity and quality.